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LV母公司投資了一個新潮流品牌,關注心理健康

Source: 恒星英語學習網    2019-10-24  我要投稿   論壇   Favorite  

Louis Vuitton Moet Hennessy (LVMH), the conglomerate that owns many of the world’s best-known luxury brands, has just invested in a startup called Madhappy that, on the surface, doesn’t seem like any other brands in its wheelhouse.
法國酩悅·軒尼詩-路易·威登集團擁有世界很多知名奢侈品牌,最近投資了一個初創公司Madhappy,從表面上看它和其他品牌都不一樣。
The two-year-old brand, founded by four twentysomething buddies in Los Angeles, creates streetwear that is centered on optimism. Cofounder Peiman Raf says that the brand is on a mission to make the world a more optimistic place by creating conversations around mental health.
這個創辦兩年的品牌由4個二十多歲的年輕人在洛杉磯創立,推出以樂觀為主題的街頭服飾。聯合創始人Peiman Raf稱該品牌要通過引發關于心理健康的討論,使全世界變得更樂觀。
“Growing up, we found that many streetwear labels seemed to be very exclusive, and we wanted to create a brand that was the opposite of that,” he says. “But we want to take it a step further and start conversations about mental health. Many of our events are focused on talking about mental health issues that most people don’t often talk about publicly.”
他說:“我們長大以后發現很多街頭服飾品牌都很高端,我們想打造不一樣的品牌。但我們想進一步激發人們關于心理健康的討論,我們很多活動主題都是人們不常在外聊的心理健康問題。”


LVMH was the biggest investor in Madhappy’s $1.5 million seed round, among other investors including Tommy Hilfiger and the founders of Sweetgreen.
路易·威登集團在Madhappy的種子輪融資中投了150萬美元,成為最大投資方,其他投資方有湯米·希爾費格和Sweetgreen(沙拉快餐連鎖店)的創始人。
Madhappy creates streetwear staples at a higher-end price point, including things like $160 hoodies, $140 sweatpants, and $70 T-shirts. These pieces stand out because they’re often in bright colors, and they have positive sayings on them, including T-shirts that simply say “Optimistic.”
Madhappy以較高的價格推出了街頭服飾,有160美元的連帽衫、140美元的運動褲和70美元的T恤。這些單品大都顏色鮮艷,很顯眼,上面還印有積極的話語,T恤上就簡單地印有“樂觀”字樣。
According to Raf, many traditional streetwear brands have a largely male audience, but Madhappy’s customers are more evenly split between men and women.
Raf說很多傳統的街頭服飾品牌的消費者以男性為主,但Madhappy的消費者中性別比例更為平均。
The brand launched online but has also launched pop-ups across the country, from Los Angeles to New York to Aspen, Colorado, to Miami.
這個品牌在網上有售,但也在全國開了快閃店,比如洛杉磯、紐約、科羅拉多州的阿斯彭和邁阿密等地。
And Madhappy products have gained a following among celebrities like Gigi Hadid, Steph Curry, Katy Perry, and Cardi B.
Madhappy的產品受到了名人追捧,如吉吉·哈迪德、Steph Curry、凱蒂·佩里和卡迪·B。


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